Ocean Bound Plastic
The ocean is now one of the dirtiest places in the world. If we don’t do something about it, by 2050 there will be more plastic swimming in the ocean than fish.
Every year, more than 10 million tons of plastic waste end up in the oceans worldwide. In Germany alone, each German produces an average of 220 kilograms of trash per year.
However, ocean bound plastic (OBP) is a very controversial term with an even broader definition.
OBP is all plastic that is within 50 kilometers of the ocean. Because of this broad definition, a very important issue suffers in our eyes. We are aware that the issues of OBP and greenwashing are not far apart and have nevertheless set ourselves the goal of taking a proportion of plastic out of the sea with every package or ensuring that this proportion of the package no longer ends up in the sea at all. To achieve this, we work with various companies around the world that both fish plastic out of the sea and ensure that plastic is filtered out of the environment before it ends up in the sea.
Our goal is to address another problem of our time, in addition to the reusable idea, and with the production of each package, in addition to the conventional proportion of recycled material, for a surcharge, we are also increasingly addressing the problem of environmental pollution.
This is how we first became aware of the problematic nature of the term, which is why we thought for a long time about omitting the topic of marine plastic from our communication.
In the end, however, we decided to continue to pay attention to this issue, as it is a very important topic for us. Our goal is still to take at least ¼ of the weight of our packaging from the sea or to prevent the material from ending up in the sea in the first place.
The term OBP may have a very broad definition, but for us it has become a part of our packaging solution that we would like to maintain in the future.